As the cost of living rose in 2023, we noticed that the reduced section in supermarkets could be put to better use.
There are some great value finds to be had, but it’s a bit of a lottery, with unexpected combinations of items on offer each day.
We created The Yellow Sticker Cookbook, a tool which uses Google Lens to recognise the foods in the Yellow Sticker section and find a recipe which unites them.
Try it for yourself at yellowstickercookbook.co.uk
We printed QR codes and took them across London, stickering reduced section foods in supermarkets wherever we could find them.