The big student night out is no longer in the clubs; it's at the huge house parties that can be found in every student town.
Rather than creating another branded event, wouldn't it be great if Desperados could help students have the nights that they want without the fears that come with living in rented accommodation?
The Rescue Mission is a snapchat service that helps students erase the damage that a big night can leave on a house, leaving them to party with the knowledge that there will be help in the morning should it all go wrong.
We both come from multi-national families. As our relatives get older and find it increasingly difficult to return to the countries of their birth, we wanted to see if virtual reality could allow them to keep travelling.
VR experience Memory Bank allows British Airways to help those who are not able to physically travel to reach a destination they still want to get to, with the help of a younger friend or family member.
We came across a surprising fact: reading is proven to soothe shelter cats in need of some care and attention.
So we developed a collaboration between Felix and the Government Department for Education, Clever Cats Club, which consists of physical reading sessions and a listening app to incentivise reading practise for children by involving shelter cats.
Clever Cats Club benefits both parties. A quarter of UK Primary School leavers are unable to read to the required level due to lack of practise outside of school. It also provides Felix with an opportunity for content and unique, feel-good discussion around the brand.