To help Costa show off their versatility to the adaptable, identity-led Gen Z.
Whatever your tastes, wherever you like to enjoy them, there’s a Costa for you.
We used the TikTok For You Page, with its uber-personalised feed of content carefully curated by your algorithm, to serve up the perfect Costa for you.
We created 21 different TikToks, each tapping into a current trend and suggesting a related Costa product or service. Through careful hashtagging, we used the algorithm to land them organically on the For You Pages of our audience members who would most relate to them. We also ran each of them as uniquely targeted In-Feed ads.