In the lead up to the 2019 Women’s World Cup, we were challenged to create content for Instagram to help JD Sports sell the team shirts to a young, female audience - who largely weren’t into football.

Using a select set of influencers from the worlds of football and pop culture, we positioned the shirts not just as sportswear, but as a fashion statement - one that represented chasing your dreams, and not letting anything in the world stop you achieving them.